As the proud custodian of Guinness, we are instilled with the same entrepreneurial spirit as Arthur Guinness. In 1759, he boldly signed a 9,000-year lease on St. James’s Gate Brewery in Dublin and the brand has been pushing boundaries ever since.

Recent examples of innovation include the launch of the alcohol-free beer Guinness 0.0% and Guinness Cold Brew Coffee Beer.

Guinness MicroDraught, a pioneering dispense technology, was also launched in 2021. It pours Guinness in new places, such as restaurants, where previously it would be impossible to serve on tap due to the lack of keg system, beer lines and cooling system complexities.

The success of Guinness shows how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.